VW Design

The goal of this project was to improve the sales of the Volkswagen New Beetle.  The idea was to direct the New Beetle to a new demographic, or in the event that was not possible, make it appeal to its current demographic more.  After much research, I decided that increasing the perceived value of the New Beetle would have the largest effect.  I felt that if the New Beetle could be made more luxurious in the interior it would gain perceived value which could also spread the demographic over a wider range.  I directed my designs to a new door panel and steering wheel, along with a new road wheel design.  I also designed a new exhibit for auto shows and trade shows.  This project was on a shortened time frame with two weeks for sketching before moving to computer models, therefore some refinement was done in the computer modeling stage.